Among a bunch of other things, I was responsible for designing a top-notch tracking experience for more than 1.000.000 MAU.

I redesigned the tracking widget to prioritize the most relevant information and action of each stage of delivery.

Driven by research, I designed for what users care about most at each stage; early on it's "when will it arrive". Later it's "where is it now". After a shop delivery it's "where do I pick it up".

The widget now dynamically adjusts the information hierarchy to provide the most valuable answer and action accordingly.

Some of my most impactful work consists of the parcel drop-off and shop redirection flows, which saw conversion rates rising by up to 48%, resulting in nearly €1M in potential cost savings.

After Tebeya and Amelie joined, we've been rethinking our entire product suite and envisioning what the future could look like.

In two weeks, we crafted a new product design vision that challenges the status quo of the logistics industry. We created a modular cross-platform ecosystem, built using a new design system that we designed from scratch.

We redesigned the label purchase flow, reducing the number of clicks by more than half. We introduced an improved map, a fully integrated sender dashboard, and a loyalty program. We unlocked a new revenue stream by allowing users to shop directly from brands that ship with GLS.

My favorite part about this intense effort was seeing how the new design vision inspired the entire team to push hard for getting it done.

As we started scaling and expanding internationally, we also collaborated with other GLS countries to bring our products to their markets.

I got to support the Dutch team as a design advisor, leading the design implementation of creative advertisements which are part of the tracking experience.