Fleeps

Inspiring a new generation of explorers with personalized travel advice

Fleeps offers travelers personalized travel plans tailored to their needs through expert travel creators.

Type

Travel website

Role

UX/UI Designer

Deliverables

UX Research, UI Design, Prototype

Team

Ceren Kurt
Jenny Ellerkamp

What is Fleeps?

Fleeps is an existing travel platform that aims to redefine how people explore the world. It connects travelers with Travel Creators who provide personalized advice and recommendations based on their firsthand knowledge of destinations.

What is Fleeps?

Fleeps is an existing travel platform that aims to redefine how people explore the world. It connects travelers with Travel Creators who provide personalized advice and recommendations based on their firsthand knowledge of destinations.

What is Fleeps?

Fleeps is an existing travel platform that aims to redefine how people explore the world. It connects travelers with Travel Creators who provide personalized advice and recommendations based on their firsthand knowledge of destinations.

What is Fleeps?

Fleeps is an existing travel platform that aims to redefine how people explore the world. It connects travelers with Travel Creators who provide personalized advice and recommendations based on their firsthand knowledge of destinations.

What is Fleeps?

Fleeps is an existing travel platform that aims to redefine how people explore the world. It connects travelers with Travel Creators who provide personalized advice and recommendations based on their firsthand knowledge of destinations.

Challenge

Explore different ways to present content and make the platform more engaging and visually appealing.

We were tasked by our clients to identify existing pain points and possible opportunities for improvement.

Project goals and scope

Understanding the USP

Fleeps' unique advantage is rooted in a content-focused approach blended with a strong personal touch.

Whereas other platforms monetize what users need to book for their travel, which can lead to biased recommendations, Fleeps monetizes the Travel Creators' knowledge. By offering 1:1 sessions to plan unique trips instead of offering one-fits-it-all travel pacakges, Fleeps is driven by the trust of its community.

Problem

The current user experience prioritizes creators over travelers, falling short on providing them with a truly tailored, personalized experience.

During interviews we observed confusion and low levels of trust and confidence from users due to unclear navigation and missing information. The existing information architecture was desgined to cater to the needs of creators alone, which could lead to declining retention rates long-term.

“I’m not even sure yet what I’m looking for, why do I need to pick a creator first?”

How might we facilitate the discovery-to-booking process for users?

Users come to Fleeps to be taken care of from A to Z, so we need to streamline the discovery-to-booking process and make it more inspiring at every single touchpoint.

How might we facilitate the discovery-to-booking process for users?

Users come to Fleeps to be taken care of from A to Z, so we need to streamline the discovery-to-booking process and make it more inspiring at every single touchpoint.

How might we facilitate the discovery-to-booking process for users?

Users come to Fleeps to be taken care of from A to Z, so we need to streamline the discovery-to-booking process and make it more inspiring at every single touchpoint.

How might we facilitate the discovery-to-booking process for users?

Users come to Fleeps to be taken care of from A to Z, so we need to streamline the discovery-to-booking process and make it more inspiring at every single touchpoint.

How might we facilitate the discovery-to-booking process for users?

Users come to Fleeps to be taken care of from A to Z, so we need to streamline the discovery-to-booking process and make it more inspiring at every single touchpoint.

Testing

Our first concept tests have shown users feeling more inspired and less confused, especially praising the discovery page and easy navigation of the booking process.

Some users told us they already had a specific destination in mind. They wanted to be able to search for it directly from the home page, so we added a search bar, where users could search for both destinations and creators.

“I love this page, I already feel more inspired”

“This booking looks much easier with picking date and time”

Solution

We've implemented features such as an interactive map for destinations discovery, improved search filters, social proof and a streamlined booking process.

By doing so, we catch users' attention directly from the beginning with a sense of discovery and wanderlust, and make the process as simple and intuitive as possible. We increase trust and clear any concerns by providing clear and transparent information at every step.

Solution

We've implemented features such as an interactive map for destinations discovery, improved search filters, social proof and a streamlined booking process.

By doing so, we catch users' attention directly from the beginning with a sense of discovery and wanderlust, and make the process as simple and intuitive as possible. We increase trust and clear any concerns by providing clear and transparent information at every step.

Solution

We've implemented features such as an interactive map for destinations discovery, improved search filters, social proof and a streamlined booking process.

By doing so, we catch users' attention directly from the beginning with a sense of discovery and wanderlust, and make the process as simple and intuitive as possible. We increase trust and clear any concerns by providing clear and transparent information at every step.

Solution

We've implemented features such as an interactive map for destinations discovery, improved search filters, social proof and a streamlined booking process.

By doing so, we catch users' attention directly from the beginning with a sense of discovery and wanderlust, and make the process as simple and intuitive as possible. We increase trust and clear any concerns by providing clear and transparent information at every step.

Updated branding

Staying true to the current branding strategy and Tailwind UI design system, we've updated Fleeps' visual identity to better reflect its character.

We introduced a new, friendlier typeface and functional colors to support the new visual assets, while working closely with the existing design system to increase efficiency.

Final product

Check out the prototype

Impact

The initial implementation of features based on our concept has already led to a substantial surge in user engagement.

"As the co-founder of Fleeps, I was thoroughly impressed by the exceptional performance of the team in this two-week project. Despite a tight timeline, they demonstrated remarkable diligence, creativity, and expertise. They tackled our UI/UX challenges with a fresh perspective, not just fulfilling the task at hand, but pushing boundaries and exploring solutions we had not considered. Their external viewpoint was invaluable as it allowed us to reconsider and rethink our existing strategies, breathing fresh life into our design process and introducing rapid, innovative ideas that are set to guide our future developments. We are immensely grateful for their contribution and eagerly look forward to future collaboration."

Timotheé Duran, Co-founder & CTO

"As the co-founder of Fleeps, I was thoroughly impressed by the exceptional performance of the team in this two-week project. Despite a tight timeline, they demonstrated remarkable diligence, creativity, and expertise. They tackled our UI/UX challenges with a fresh perspective, not just fulfilling the task at hand, but pushing boundaries and exploring solutions we had not considered. Their external viewpoint was invaluable as it allowed us to reconsider and rethink our existing strategies, breathing fresh life into our design process and introducing rapid, innovative ideas that are set to guide our future developments. We are immensely grateful for their contribution and eagerly look forward to future collaboration."

Timotheé Duran, Co-founder & CTO

"As the co-founder of Fleeps, I was thoroughly impressed by the exceptional performance of the team in this two-week project. Despite a tight timeline, they demonstrated remarkable diligence, creativity, and expertise. They tackled our UI/UX challenges with a fresh perspective, not just fulfilling the task at hand, but pushing boundaries and exploring solutions we had not considered. Their external viewpoint was invaluable as it allowed us to reconsider and rethink our existing strategies, breathing fresh life into our design process and introducing rapid, innovative ideas that are set to guide our future developments. We are immensely grateful for their contribution and eagerly look forward to future collaboration."

Timotheé Duran, Co-founder & CTO

"As the co-founder of Fleeps, I was thoroughly impressed by the exceptional performance of the team in this two-week project. Despite a tight timeline, they demonstrated remarkable diligence, creativity, and expertise. They tackled our UI/UX challenges with a fresh perspective, not just fulfilling the task at hand, but pushing boundaries and exploring solutions we had not considered. Their external viewpoint was invaluable as it allowed us to reconsider and rethink our existing strategies, breathing fresh life into our design process and introducing rapid, innovative ideas that are set to guide our future developments. We are immensely grateful for their contribution and eagerly look forward to future collaboration."

Timotheé Duran, Co-founder & CTO

"As the co-founder of Fleeps, I was thoroughly impressed by the exceptional performance of the team in this two-week project. Despite a tight timeline, they demonstrated remarkable diligence, creativity, and expertise. They tackled our UI/UX challenges with a fresh perspective, not just fulfilling the task at hand, but pushing boundaries and exploring solutions we had not considered. Their external viewpoint was invaluable as it allowed us to reconsider and rethink our existing strategies, breathing fresh life into our design process and introducing rapid, innovative ideas that are set to guide our future developments. We are immensely grateful for their contribution and eagerly look forward to future collaboration."

Timotheé Duran, Co-founder & CTO

Next Projects

Wild Minds

Gamified mental health app

Wild Minds

Gamified mental health app

Wild Minds

Gamified mental health app

Wild Minds

Gamified mental health app

Wild Minds

Gamified mental health app

Booking.com


Booking.com


Booking.com


Booking.com


Booking.com


Noam has notifications silenced.

Notify anyway?

© 2024 Noam Bergmann

Made with ❤️ and lots of ☕️ (oat milk, no sugar)

Noam has notifications silenced.

Notify anyway?

Notify anyway?

© 2024 Noam Bergmann

Made with ❤️ and lots of ☕️ (oat milk, no sugar)

Noam has notifications silenced.

Notify anyway?

Notify anyway?

© 2024 Noam Bergmann

Made with ❤️ and lots of ☕️ (oat milk, no sugar)

Noam has notifications silenced.

Notify anyway?

Notify anyway?

© 2024 Noam Bergmann

Made with ❤️ and lots of ☕️ (oat milk, no sugar)